Category Archives: Best Practices
Webinar: Strategies for Delivering Video to Tablets & Mobile Devices
Consumption of broadband-delivered video is climbing sharply as consumers choose video on-demand (VOD) versus scheduled programming. Longer work days, more travel, and a proliferation of devices that enable ubiquitous access to broadband networks anywhere, anytime are driving this demand. Research from The Diffusion Group (TDG) predicts that by 2020 the consumption of broadband video — content stored and distributed over an open IP architecture — will surpass the consumption of traditional broadcast TV programming. Watch Streaming Media’s free webinar to learn the best strategies and practices to get started delivering your videos to connected IP devices.
Facebook Brand Page Follies
This post first appeared on DigiDay Daily. You can read the original here, along with the follow-up, The Like Trap, by DigiDay Editor-in-Chief Brian Morrissey For the past 15 years, “fish where the fish are” has been the mantra of anyone in digital media. At the end of the millennium, that meant “AOL Keyword: Acme Corp.” In the mid-2000s, it meant the Acme Corp Second Life store. And in 2011, it means “find us on Facebook.” Now marketing on the site du jour is not in and of itself a grievous error. It’s just that most brands get so blinded by the bright shiny objects, they forget even the most basic rules of marketing. Let’s start with metrics: for many brands, the only sign of an effective Facebook page is the presence of many, many “fans.” (e.g. people who have hit the “Like” button.) It’s an easy number to achieve: there are actually companies that will guarantee you x number … Continue reading
OTT : The Next Big Thing in Broadcast & Media
OTT: The Next Big Thing in Broadcast & Media View more presentations from annmarielocke.
Find, Engage and Recruit Top Talent with Online Video
Improving communications by leveraging the power of video is being widely adopted by many Global 1000 businesses to more effectively engage and interact with employees, colleagues and partners around the world. With in-person meetings becoming increasingly expensive and home and mobile bandwidth growing, it’s more cost-effective and efficient to move meetings from the boardroom to the Internet. One of the areas that has seen a recent surge in using video for meetings is Human Resources. As we continue to expand into a global workplace, potential candidates for recruitment are no longer found only in your office’s city or even country. Talented professionals are recruited from around the world, which makes interview logistics for multiple candidates much more complex and expensive. To streamline recruitment processes and save costs, HR departments are starting to conduct interviews via live video. Companies are also using video to engage and recruit talented professionals before the interview process even begins. Jobnob, an agency that helps connect … Continue reading
Internet Video is no Longer Just About Web Video
The number of people who consume video over the internet is growing at an astounding rate and when you combine that with the proliferation of smartphones and connected TVs, these audiences are becoming increasingly fragmented. Mobile for instance is now the fastest growing sector in video consumption. Not the largest, but the fastest growing, with 40% year over year growth from 2009. In Q4 of 2010 alone, almost 30 million people watched video on a mobile device – and then of course there are connected TVs. According to Forrester, by 2015 there will be over 43 million connected TV households in the US. Also by 2015, 58% of TVs sold will be internet connected and 34% of US households will have a connected TV. At the same time, social is no longer a nice to have – it’s become an absolute requirement for engaging audiences, and consumers now expect and demand a social experience. Facebook alone is now boasting over … Continue reading
Online Video Platforms: Simplifying the Content Publishing Workflow Webcast
Video workflows have become greatly refined over the years, thanks in large part to online video platform providers. But with mobile devices and more interactive video experiences taking hold, content publishers are now looking at new ways to simplify the creation, control, management, monetization and publishing of online video. This is not a sales pitch event, but three short informative presentations to acquaint you with ways to create social and interactive video experiences. Followed by an interactive question and answer session, this half-hour Q&A will be devoted to answer your questions. Register Now for this Free Live Webcast Thursday, April 21, 2011 at 11 am PT/2 pm ET
Realizing Greater Returns from Events & Conferences
This week, we sat down with a former CNN producer who consults with organizations of all types and sizes on how they can realize higher returns from trade shows, user conferences and corporate events. Please join me as I ask Sean McMann, KIT digital’s VP Strategic Accounts, about how his clients are using online video to extend the reach, impact and lifespan of their live events.
Using Online Video to Generate More Leads
This week, we sat down with a streaming media pioneer who paved the way for how video content is managed, distributed and consumed over the Internet. He explains how organizations of all types and sizes can use video across their marketing campaigns to generate more leads. To find out more about how you can start to implement these tactics for your organization, please join us as we sit down with Lou Schwartz, Head of Americas, in this week’s video blog.
Super Bowl 2.0: Advertisers Utilize IP Video & Social Networking to Generate Buzz Around Gameday Spots
Maximizing Brand Exposure Nearly 40 advertisers bought ad time in the CBS broadcast spending $2 million to $3 million per 30 seconds of the Super Bowl’s traditional TV commercial time. This year, however, companies jumped on the social media bandwagon to build hype on their ads prior to gameday and maximize their brand exposure. The goal being to get the game’s massive audience to watch their Super Bowl ad — then click on the brand’s website and share the brand’s video on Twitter, Facebook, Youtube and other social networks. Measuring “Buzz” Factor In this Super Bowl, companies will be measuring everything to see if they got their money’s worth. Advertisers will count tweets, visits to their Facebook pages and visits to the brand’s site to see how many times their videos were watched/mentioned. IP Video Has Created a Digital Water-Cooler According to a survey by an ad agency, nearly 100 million viewers are expected to watch the game on Sunday. … Continue reading
Basics for Adding Video to your Website
As organizations incorporate online video as part of their communication strategy, their websites need to be designed in a manner that allows the video to integrate seamlessly into the page. Whether you are retrofitting your website to accommodate video, or rebuilding it from scratch, below are a few simple things to consider when adding video clips to your page. Aspect Ratio Online video is trending away from the 4:3 aspect ratio towards the 16:9 aspect ratio. This provides a more cinematic and modern feel to your story. When preparing your original video assets, consider the 16:9 aspect ratio. Column Width Although most video players provide the flexibility to be resized to fit into the allotted space on your page, video quality can sometimes suffer as a result of resizing. Video sizes that are too small can lose their impact. Consider encoding to standard video sizes and incorporate that into your page layout so you can avoid having to resize your … Continue reading
Tablet PCs – A New Chance for the Mobile Media Business?
When you take a look at recent CES and tech news all over the net, it seems there is only one topic being discussed – the new equipment class of tablet PCs. Actually they aren’t so new … The Apple Newton hit the market in 1992, and was regarded as the first Tablet-PC. Picture reference: www.apple.com Recently, there have been some releases from E-Book readers and announcements/presentations for new Tablet-PCs. These two classes should not be confused with each other! While most E-Book readers are equipped with monochrome displays (focused on sharp contrast not on rapid changes) – unfit to display moving images, the Tablet-PCs boast high-resolution color displays specifically designed for consumption of moving images. Picture reference: www.sony.com Let’s take the iPhone as an example. Apple impressively demonstrated that you can have success with a new platform (the App Store) when you have a good implementation, easy usage and a good concept. Now we transfer this to the Tablet-PC … Continue reading
KIT digital Counts Down the 5 Most Influential IP Videos of 2009
The KIT digital team of editors and IP-video experts selected the 5 most important IP-videos of 2009. These videos were chosen for their influence over the development and implementation of IP-video as a content channel, and how they’re shaping the further advancement and uses of the technology. KIT digital editors focused specifically on the extent to which the video implementation delivers content that would not have been available via mainstream means, the degree to which the IP-video influences the event itself and the scale to which the video or IP-video event represents a shift in viewing patterns by audiences. 5. GM Reinvents Themselves Post Bankruptcy: Perhaps the most significant new development for IP-video in 2009 has been the rapid adoption of this communication tool by businesses for investor and media relations. GM used IP-video to restore, retain and grow confidence in their business by live-streaming their most important corporate announcements in 2009. Big businesses take notice. 4. US Airways Plane … Continue reading