Category Archives: Case Studies
KIT Powers VOA Direct, a New Global Content Marketplace
KIT digital has been engaged by Voice of America (VOA) to provide KIT’s software platform as a white-label online content marketplace solution called “VOA Direct.” VOA Direct will serve as the online media content distribution hub for VOA’s network of 1,400 radio and TV affiliates across 38+ countries. The KIT Platform software solution will provide VOA with a fully managed platform to automate syndication and instant/simultaneous delivery of VOA’s media assets, including video footage, audio and still images. Using the KIT Content Marketplace offering, VOA Direct will allow affiliates to immediately upload, access, preview and order media files in all necessary IP-based protocols and formats for distribution over television, radio, web, mobile, and tablet devices. The KIT Content Marketplace will also allow VOA to manage rights restrictions based on customer preference and access. VOA, which first went on the air in 1942, is a multimedia international broadcasting service funded by the U.S. Government through the Broadcasting Board of Governors. VOA … Continue reading
Find, Engage and Recruit Top Talent with Online Video
Improving communications by leveraging the power of video is being widely adopted by many Global 1000 businesses to more effectively engage and interact with employees, colleagues and partners around the world. With in-person meetings becoming increasingly expensive and home and mobile bandwidth growing, it’s more cost-effective and efficient to move meetings from the boardroom to the Internet. One of the areas that has seen a recent surge in using video for meetings is Human Resources. As we continue to expand into a global workplace, potential candidates for recruitment are no longer found only in your office’s city or even country. Talented professionals are recruited from around the world, which makes interview logistics for multiple candidates much more complex and expensive. To streamline recruitment processes and save costs, HR departments are starting to conduct interviews via live video. Companies are also using video to engage and recruit talented professionals before the interview process even begins. Jobnob, an agency that helps connect … Continue reading
Slam Dunk: KIT digital selected by Believe Entertainment Group to Power Up “The LeBrons”
KIT digital has been contracted by Believe Entertainment Group to help with the design and implementation of an exciting new cartoon series featuring the infamous, NBA two-time Most Valuable Player, and pop-culture icon LeBron James in an attempt to better target and communicate positive messages to today’s youth. The cartoon miniseries called “The LeBrons” features four versions of the basketball star—Kid, the youthful side of LeBron, Athlete, his professional basketball player side, Business, his suave entrepreneurial side, and Wise, the grandfather-figure that represents LeBron’s knowledge and experiences. Believe Entertainment Group turned to KIT digital’s cloud-based video asset management and delivery expertise to successfully drive this initiative and bring it to the forefront of the youthful target audience’s mind. Specifically, Believe enlisted the help of KIT digital for the design, implementation, and delivery of this miniseries in a fashion that would be appealing to its young adult target audience and also enable brands such as HP and Intel to advertise on … Continue reading
Wedding of Catherine & Prince William Delivered to an Audience of Billions With the Help of KIT's Video Content Services
KIT digital is helping the largest media companies in the world to capture and deliver packaged Royal Wedding video content simultaneously across multiple types of IP-enabled devices, including TVs, mobile phones, tablets and PCs. Major media outlets like the Associated Press, MSN, ABC-Disney, Canal Digital, Singtel, CNN, SKY News, Astro and the BBC will be relying on KIT’s unique broadcast systems and content management capabilities to marry the worlds of TV broadcast and real-time IP-video distribution. KIT’s ‘lens-to-lens’ delivery starts with outdoor broadcast (OB) vans the company has outfitted for major broadcasters to capture, broadcast and stream live HD video content via satellite, and extends all the way to powering social media site delivery, as well as ‘on-deck’ and ‘off-deck’ mobile video experiences. Unlike the last Royal Wedding, this time the audience will be ‘liking,’ rating, tweeting and blogging about every aspect of the day’s events. KIT digital’s content services team will also be processing the raw footage of The … Continue reading
Tribeca Defines the Online Film Festival Experience
For its 2010 festival, Tribeca launched Tribeca Film Festival Virtual (TFF Virtual), a virtual and interactive movie experience featuring high-definition premium video content and live streaming coverage from the festival, powered by the KIT Platform. Tribeca extended its relationship with KIT digital to take its 2011 Festival to the next level of Internet-driven videos and to define the online film festival experience. For its 2011 Festival, Tribeca launched the Tribeca (Online) Streaming Room where users can watch premier features and award-winning short films, connect with filmmakers via social video experiences, and engage with industry thought leaders on the future of film. With the KIT Platform,Tribeca also extended its online delivery to mobile publishing so that viewers can watch the films on a Web browser, iPhone, or iPad. Live video coverage of the red carpet events, the opening press conference, select Tribeca Talks panels, and the closing award ceremony is also available via the Festival Streaming Room. Viewers are able to … Continue reading
SAP Streams Live Conference Sessions from its Essential Global Business Event Sapphire Now to the iPhone and iPad
Co-Executive Chief Officer of SAP Bill McDermott said in an interview with Bloomberg last week that he believes mobile is the new desktop. With KIT digital as a partner, SAP carried its mobile initiatives and vision into its annual user conference Sapphire Now, which occurred May 17-19 in Orlando, Florida. By leveraging KIT digital’s VX-one, SAP enhanced its real-time connectivity and user experience during the conference by streaming live sessions to the iPhone and iPad. The live viewing was exclusive to invite-only for SAP board members, executive staff and select press. More than 400 of the sessions are now available for on-demand viewing for anyone who missed the sessions or wants to revisit the material. Implementing online video strategies has enabled SAP customers, partners, prospects, etc to attend more sessions and hear from more thought leaders. Sapphire Now is an essential global business event for senior executives, business managers and decision makers that features keynotes from the SAP executive team and … Continue reading
Using Video for Non-profits: The Humane Society Raises Awareness of Its Horse Rescue Efforts
The spirit of the holidays really took hold today as I was demonstrating a newly designed site for our client, The Humane Society, and I got caught up in watching content around some recent horse rescue efforts. Sometimes their content is tough to watch, but if you have a few minutes, I’d encourage you to watch this piece on a recent horse rescue mission. It’s really quality storytelling. Be sure to click on the “donate” button to show your support. In the bigger picture, hats off to the entire team at Humane Society. They recently re-launched their site with great quality 16×9 content, calls to action, and a very tight integration with video in almost all the messaging they do. Any organization looking to see how it’s done right should look no further than their site. Send me an email to learn more. brian.kaufman@kit-digital.com Brian Kaufman Client Solutions Director, NYC // = 0; i=i-1){ if (l[i].substring(0, 1) == ‘ ‘) … Continue reading